Brands benefit

Businesses can establish an Official Account to connect with consumers through WeChat’s natural and intimate chatting interface.

WeChat Moments is a social feed built into WeChat

750+M Daily active users of WeChat Moments

84% Percentage of users who browse through Moments several times a day

Moments Ads are native display ads within WeChat Moments

2 ads The number of ads users receive in their Moments feed per day

Family and friends can interact with ads through likes and comments

WeChat Moments Ads are excellent for branding and impressions

Geo-Targeting Channels

Inbound, Outbound, Local

Ad location

Native display ads within WeChat Moments in a non-disruptive experience

Destination Links

· Official Account article
· Canvas Page
· Mini Program Landing page
· App download page
· Custom HTML5 page and External URL (>1M RMB)

Benchmark CTR

1%**
**Performance is estimation ONLY, NOT guaranteed

Buying Model
(geo-targeting channels)

· Inbound: Bid CPM / Fixed CPM
· Outbound: Bid CPM
· Local: Bid CPM

WeChat Official Account Banner Ads are performance-driven

Geo-Targeting Channels

Inbound

Ad location

In the articles of other companies’ Official Accounts

Destination Links

· Re-direct to an external URL
· One-click-to-follow your official account
· App download page

Benchmark CTR

1% - 2%**
**Performance is estimation ONLY, NOT guaranteed

Buying Model
(formats)

· Official Account Banner Ads: Bid CPC / Fixed CPM
· In-Text Card: Bid CPC
· Pre-Roll Video: Bid / Fixed CPM