Brands benefit
Businesses can establish an Official Account to connect with consumers through WeChat’s natural and intimate chatting interface.
WeChat Moments is a social feed built into WeChat
750+M Daily active users of WeChat Moments
84% Percentage of users who browse through Moments several times a day
Moments Ads are native display ads within WeChat Moments
2 ads The number of ads users receive in their Moments feed per day
Family and friends can interact with ads through likes and comments
WeChat Moments Ads are excellent for branding and impressions
Geo-Targeting Channels
Inbound, Outbound, Local
Ad location
Native display ads within WeChat Moments in a non-disruptive experience
Destination Links
· Official Account article
· Canvas Page
· Mini Program Landing page
· App download page
· Custom HTML5 page and External URL (>1M RMB)
Benchmark CTR
1%**
**Performance is estimation ONLY, NOT guaranteed
Buying Model
(geo-targeting channels)
· Inbound: Bid CPM / Fixed CPM
· Outbound: Bid CPM
· Local: Bid CPM
WeChat Official Account Banner Ads are performance-driven
Geo-Targeting Channels
Inbound
Ad location
In the articles of other companies’ Official Accounts
Destination Links
· Re-direct to an external URL
· One-click-to-follow your official account
· App download page
Benchmark CTR
1% - 2%**
**Performance is estimation ONLY, NOT guaranteed
Buying Model
(formats)
· Official Account Banner Ads: Bid CPC / Fixed CPM
· In-Text Card: Bid CPC
· Pre-Roll Video: Bid / Fixed CPM